Global Advanced Research Journal of Management and Business Studies (GARJMBS) ISSN: 2315-5086 October 2014 Vol. 3(10), pp 465-472

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Original Research Articles

Segment Analysis of Mobile Phones in Mexico: Iusacell

José G. Vargas-Hernández, M.B.A.; Ph. D.

L.N.I. Miguel Angel Ixtláhuac-Baumbach, Centro Universitario de Ciencias Económico Administrativas, Universidad de Guadalajara, Periférico Norte 799; Los Belenes; C.P. 45100, Zapopan, Jalisco, México Tel. +523337703340 Ext. 25685jvargas2006@gmail.com,jgvh0811@yahoo.com,josevargas@cucea.udg.mx

Accepted 15 September 2014

Abstract

The aim of this paper is to analyze the telecommunications industry focusing on the segment of mobile telephony in Mexico on the role of the company Iusacell plays. It takes as starting point the theory based on the industry for strategic business management, by analyzing the concentration of this oligopolistic competition market presents. The methods used to determine the level of concentration are the Herfidal and Hirschmann Index and the Index of Dominance (Pascual), then the results obtained will be used in Games Theory to determine possible strategies that can help this company to expand its market or even in the process of strategic planning, which can be attended by managers of the firm.

Keywords: Industry, Iusacell, market concentration, oligopoly