Global Advanced Research Journal of Management and Business Studies (GARJMBS) ISSN: 2315-5086 December 2012 Vol. 1(11), pp 397-402

Copyright © 2012 Global Advanced Research Journals   

Original Research Articles

The impact of core product and core application on Product launch and its success in an Industrial Market 

Shri. Suresh Tulshiram Salunke and R K Srivastava 

Affiliation with University of Mumbai India, Room No 129, Thesis Section, University of Mumbai, M.G. Road,  Fort, MUMBAI--400 032, INDIA. TEL: +91(22)22703248, +91 (22) 2265 2819, 2265 2825,

Email: sure1406@hathway.com 

Accepted 10 December 2012

Abstract

This paper investigates the problem of a firm that is uncertain about the selection of product at enquiry stage. The proposed research  will throw light on impact product selection based on core product and core application for success in Industrial market. This will in organization decision maker for selection of product at enquiry stage for Industrial market. Multivariate methods are used to probe these success or failure probabilities.  

Keywords: Core product, core application, Industrial product strategy, success factors of new products.