Global Advanced Research Journal of Management and Business Studies (GARJMBS) ISSN: 2315-5086
May 2017 Vol. 6(3), pp. 052-059
Copyright © 2017 Global Advanced Research Journals

Full Length Research Paper  

Role of Analytical Tools and Business Intelligence Applications in supporting Big Data and Decision Making Process

Bader A. Alyoubi 

College of Business, University of Jeddah, Jeddah, Saudi Arabia

E-mail: balyoubi@uj.edu.sa

Accepted 08 June, 2017

Abstract

Big data provides a competitive advantage for enterprises if they are well utilized and analyzed because they provide a deeper understanding of their customers and requirements. This helps to make proper decisions within the organization more effectively based on the information extracted from the customer databases and thus increase efficiency. So, the objective of this article is to shed the light about the major analytic tools that are used in analysing Big data aiming to extract accurate information assist in decision making process. We assure that Big data advantages not exist only on enterprises and commercial projects, but extends to many areas, including energy, education, health and large scientific projects, so we must search for the proper tools that assist us in extracting precise information to support the various enterprises. Also,  we’ll talked on employing business intelligence in the planning and execution of a balanced performance card that help in obtaining the required data on time taking into consideration that Business intelligence acts as a framework for many methodologies, processes, solutions, tools, and technologies that work together to provide value-added information that can be applied and thus deliver intelligence within various enterprises.

Keywords: Big Data, Business Intelligence, Performance Card, Hadoop