Global Advanced Research Journal of Management and Business Studies (GARJMBS) ISSN: 2315-5086 April 2014 Vol. 3(4), pp 171-181

Copyright © 2014 Global Advanced Research Journals   

Original Research Articles

Consumers’ Needs Assessment of Cutting Tools Against Suppliers 

Getulio K. Akabane¹,  José Manoel Souza das Neves², Roberto Kanaane³,  Rogerio Gianeze⁴ 

^1,2,3,4CEETEPS-Brazil

Corresponding author Email: getulio@akabane.adm.br 

Accepted 09 April 2014 

Abstract 

The study presents results with 54 clients cutting tools of the state of São Paulo through exploratory research with closed questionnaire addressing issues relating to various reasons the positive closing of a negotiation. The degree of importance of factors such as price, quality, time, and other issues such as participation in fairs and events, technical training and relationship with the seller, were classified according to the degree of importance. Actions to reduce delivery times and improve the logistics system and punctuality are critical success factors to improve the levels of customer satisfaction. 

Keywords: Trading, Cutting Tools, Satisfaction.