Global Advanced Research Journal of Management and Business Studies (GARJMBS) ISSN: 2315-5086 April 2012 Vol. 1(3), pp 084-091

Copyright © 2012 Global Advanced Research Journals   

Original Research Articles

The Strategy of Site Selection Based on Business Circle Theory--The case study of Xi’an Wal-Mart, Carrefour and Metro AG 

Wang Yuan¹, Kong Wei-Wei², WANG Lu-Min², GAO Yun-Xiao³ 

¹Management school, Xi’an JiaoTong University, Shaanxi Xi’an 710049, China;

²Management school, Xi’an Polytechnic University, Shaanxi Xi’an 710048, China)

Corresponding author Email: kongwei1216@126.com

Accepted 14 April, 2011

Abstract

The retail has been called location industry. Location is important to retail for which may lead to success or failure. This paper proposed a location model based on circle theory, and three cases, including Wal-Mart, Carrefour and Metro, were analyzed in Xi’an city. Results indicated that the location model can provid direction for location to retails. 

Keywords: circle theory; retail industry location; location model; case study